Blogging 101

Well team, in response to Warren’s request I will help everyone out here and talk a little bit about blogging and how we can make our Power Networking blog a success. The first and foremost thing to remember about blogs is that they are a way for a person to express themselves. So with this in mind the first and most important thing to create is a personal profile.

Your profile is a way for people to get to know you a little better as a person. Your profile should include a picture that makes you look human, not a corporate robot. As well as a little bit of information about you personally and professionally. Ultimately your blog profile is a way for people to relate to you. People like to do business with those they know and trust and this is a way to create that trust.

When posting to a blog you should write as if you were writing a letter to a close friend. Tell personal stories; if you are referring to a product or service say what it has done for you. If you are talking about someone in our group you have done business with, say how they made you feel. The reason blogs are becoming so popular is that unlike the mainstream media they allow people to feel personally involved with the information they are receiving.

The best way to get comfortable with blogging is to just jump in and give it a try. I know that you will get hooked once you have played with it. Feel free to call or email me your questions or if you would like a public answer post them up on here and I would be happy to answer them for you.

Cheers,

Chuck